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BITHEADS: A CASE STUDY

Gained Flexible and Scalable Recurring Billing Automation for SaaS

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Recurring Billing Experts

Fusebill provides us with a customizable, feature-rich, subscription system that handles all the complexities of monthly credit-card billing in a secure way. We don’t have to worry about those details.

Paul Winterhalder, VP, CDO

bitHeads

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It's kind of like Fusebill is our backend. We don't have to worry about things in the same way that we're the backend for our game developer so that they don't have to worry about things. We're free to worry about the features our customers need and not worry about how we charge them. And that's fantastic for us.

Paul Winterhalder, VP, CDO

bitHeads

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That separation between [our products and our plans] is great and very useful to us. It really helps us to better understand how we're pricing the system and what it is people are paying for. It also helps to track down errors.

Paul Winterhalder, VP, CDO

bitHeads

Recurring Billing Case Study Quote

As you're trying to monetize your service, it’s going to evolve over time. Having a tool that does all that as opposed to having to build that into your product itself is great. Your product is trying to evolve your feature set, not the monetization of that, so it's nice to be able to separate those two.

Paul Winterhalder, VP, CDO

bitHeads

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The system takes care of our security concerns, but it’s also flexible enough to handle the way we do our usage-based billing at the end of the month.

Paul Winterhalder, VP, CDO

bitHeads

Required a flexible and secure recurring billing solution to simplify its complex pricing and billing model.

A 25-year veteran in the software development space, bitHeads has remained ahead of the competition through its dedications to satisfying the evolving demands of the market and by staying true to quality craftsmanship in an industry teeming with options.

In 2012, the business used its years of development experience to build a scalable, feature-rich backend as a service (BaaS) offering. While this product can be used across all industry verticals, it’s primarily tailored to the fast-growth gaming industry. BitHeads was one of the first to offer successful game-oriented BaaS, giving it a distinct competitive advantage. However, the business quickly realized it would need a scalable way to bill for it.

The Customer

With a dedication to unique and innovative software solutions, bitHeads has delivered thousands of projects to fortune 500 brands. The business has two main divisions: its custom software development, and its BaaS service.

The Challenge

BitHeads had released a unique and promising SaaS product to the market, but it had no scalable way of billing for it.

The business had a complex, usage-based pricing model, and manually billing for it was not an option. BitHeads also had security concerns around the process of collecting and storing credit card information for recurring billing.

The Solution

BitHeads chose Fusebill as its recurring billing provider early in 2015. The platform is a great fit for the business, enabling it to provide its growing customer base with a flexible, convenient, and secure way to pay for the business’s BaaS service offering.

The Benefits

The Fusebill platform has enabled bitHeads to provide its customers with seamless, automatic billing, despite its complex pricing model. The system calculates each customer’s pricing based on their chosen plan and usage data and performs custom billing accordingly.

Thanks to the catalog flexibility of the Fusebill platform, bitHeads has also been able to adjust and evolve its pricing model over time without burdening its software engineers.

BitHeads has seen tremendous benefit from being able to automate its dunning management process. Fusebill’s automated collections functionality recovers around 5-10% of the business’s monthly revenue—recurring revenue it may otherwise have to write-off.

Finally, the bitHeads team uses Fusebill’s reporting functionality to gain clarity on the amount of revenue it’s pulling in between its various products and plans. Separating the two allows for better understanding of how the business prices its system and what its customers are actually paying. This helps in determining whether the business’s pricing model is successful or needs to be adjusted.


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Fusebill provides access to our Full Feature Set across ALL plans, allowing you to scale your business with complete confidence through every stage of growth.

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